Helenans are celebrating the opening of their second health foods market, the StrawHouse Market. Its building is both a technological marvel and a work of art. We first noticed it going up last year, when stacks of Gallatin Valley straw started to form walls in a field among new housing developments off of North Montana. In its finished state, solar panels and less conspicuous efficiency features complement its colorful adobe/prairie-style exterior. Here's how its website, which contains an impressive collection of architectural and engineering detail, puts it:
The synergistic integration of interdependent energy saving systems incorporated as well, set the building apart from the norm.
1. Passive solar gain through fenestration at the south elevation to admit and retain solar heat to the interior.
2. Grid-tied photovoltaic power generation to offset utility supplied electricity and help to manage peak electrical load requirements and used as shading for the passive solar fenestrations during the summer months.
3. Ground Source Heat Pump (GSHP) technology for heating, cooling, and ergonomics.
4. On site rain/snow capture, harvest and storage for landscape irrigation requirements.
5. Permeable customer parking area in place of paving and Ashlar (recycled) concrete paving substituted for monolithic concrete patio areas allowing vegetation growth significantly reducing the Heat Island affect on site and at building perimeter resulting in increased comfort and decreased energy requirements for cooling during summer months.
You can tell that its proprietor, Dirk Ellis, has a background in mechanical engineering. Oh, and that last "permeable customer parking area" item means that you park your car on a grass boulevard that drains into a recycled water irrigation system. (I can't help but wonder how that will fare in the next spring storm, or under the snowplow next winter.)
Inside, the StrawHouse is much smaller that it appears (blame it on the bale-thick walls), and features less than half the selection of its uptown competitor the Real Food Store. And while customers might not miss Real Food's score of bulk granola varieties, other omissions such as tiny sprouts, chile pepper, and cheese assortments put the StrawHouse somewhere between an elegant organic convenience store and a full-fledged health food supermarket. Valley residents would find that even the inorganic gas station Bob's
Valley Market, down Montana on Lincoln Rd., boasts more shelf space (no solar panels, but great hams).
The smaller selection still has potential. While I have not yet tested their butcher, the StrawHouse expands our local selection of grass-fed Montana beef by offering cuts from Beaverhead Meats in Dillon, adding to Real Food's McAlpine Ranch meats from Valier. And many Real Food fans frustrated by its teetotaling management hope that Ellis will seriously consider selling Montana and organic beer and wine.
The StrawHouse shines in pure design and comfort. Its welcoming two-story cafe, with deep-hued walls and warm wood flooring, is the kind of place you could spend a morning with the paper or meet for lunch, and a major improvement on Real Food's utilitarian food court. And its deli wrap menu, ranging from portabello to roast pork, is more inspired than its rival's wheat-bread and luncheon meat sandwiches.
My only serious complaint about the StrawHouse is its location amid the sprawling cul-de-sacs of North Montana Avenue. I have no problem with that in itself--suburbanites deserve natural foods too--but the big box store neighborhood is incongruous with all of its other conservation efforts. Real Foods is a little less central in its current location, but still walkable; the StrawHouse is within walking distance of the aforementioned cul-de-sacs, Shopko, and little else. Your average in-town Helenan will burn an extra pint of gas to drive past Real Foods (Van's, Safeway, and County Market too) to get to the StrawHouse's environmentally correct grass parking spaces and back; I'm no engineer, but my back-of-the-envelope calculation suggests that it would take only a dozen-or-so customers driving those extra few miles to burn the same amount of energy all those photo-voltaic cells generate in a day (53 kWh, 180,000 BTUs, or 1.5 gallons of gas).
Given Ellis's attention to detail, I suspect he considered the importance of location, and land costs and zoning restrictions drove him to North Montana. (Maybe the next new grocer will be more geographically efficient.) That aside, Ellis deserves credit for building Helena's most architecturally and technologically intriguing new business.
StrawHouse Market
1050 Road Runner St
Helena, MT 59601
(406) 457-1050